Martin, K. 2017. Do Privacy Notices Matter? Comparing the impact of violating formal privacy notices and informal privacy norms on consumer trust online. Journal of Legal Studies.
While privacy online is governed through formal privacy notices, little is known about the impact of privacy notices on trust online. I use a factorial vignette study to examine how the introduction of formal privacy governance (privacy notices) impacts consumer trust and compare the importance of respecting informal privacy norms versus formal privacy notices on consumer trust. The results show that invoking formal privacy notices decreases trust in a website.
Martin, K & Helen Nissenbaum. 2017. Measuring Privacy: An empirical examination of common privacy measures in context. Columbia Science and Technology Law Review.
Our studies aim to reveal systematic variation lurking beneath seemingly uniform responses in privacy surveys. To do so, we revisited two well-known privacy measurements that have shaped public discourse as well as policies and practices in their respective periods of greatest impact.
Shilton, K. & Martin, K. Accepted. Mobile Privacy Expectations in Context. The Information Society.
This paper reports on survey findings that identify contextual factors of importance in the mobile data ecosystem. Our survey demonstrated that overall, very common activities of mobile application companies such as harvesting and reusing location data, accelerometer readings, demographic data, contacts, keywords, name, images and friends do not meet users’ privacy expectations. But these differences are modulated by both information type and social context.
Martin, K. 2015. Privacy Notices as Tabula Rasa- How consumers project expectations on privacy notices. Journal of Public Policy and Marketing.
Recent privacy scholarship has focused on the failure of adequate notice and consumer choice as a tool to address consumers’ privacy expectations online. However, a direct examination of how complying with privacy notice is related to meeting privacy expectations online has not been performed. This paper reports the findings of an empirical examination of how judgments about privacy notices are related to privacy expectations. A factorial vignette study describing online consumer tracking asked respondents to rate the degree online scenarios met consumers’ privacy expectations or complied with a privacy notice. The results suggest respondents perceived the privacy notice as offering greater protections than the actual privacy notice. Perhaps most problematic, respondents projected the important factors of their privacy expectations onto the privacy notice. In other words, privacy notices became a tabula rasa for users’ privacy expectations.
Martin, K. 2015. Understanding Privacy Online: Development of a Social Contract Approach to Privacy. Journal of Business Ethics.
Recent scholarship in philosophy, law, and information systems suggests that respecting privacy entails understanding the implicit privacy norms about what, why, and to whom information is shared within specific relationships. These social contracts are important to understand if firms are to adequately manage the privacy expectations of stakeholders. ...
Martin, K. & Shilton, K. Forthcoming. Why Experience Matters to Privacy- How Context-Based Experience Moderates Consumer Privacy Expectations for Mobile Applications. Journal of the Association for Information Science and Technology
Analysis of the data suggests that experience using mobile applications did moderate the effect of individual preferences and contextual factors on privacy judgments. Experience changed the equation respondents used to assess whether data collection and use scenarios met their privacy expectations. Discovering the bridge between 2 dominant theoretical models enables future privacy research to consider both personal and contextual variables by taking differences in experience into account.
Martin, K. & Shilton, K. Forthcoming. Experience, Trust, and Privacy in Mobile Space. Journal of the Association for Information Science and Technology
Glac, K., Elm, D., & Martin, K. 2014. Areas of Privacy in Facebook: Expectations and value. Business and Professional Ethics Journal 33 (2/3), 147-176.
Privacy issues surrounding the use of social media sites have been ap- parent over the past ten years. Use of such sites, particularly Facebook, has been increasing and recently business organizations have begun using Facebook as a means of connecting with potential customers or clients. ...
Martin, K. 2013. Transaction costs, privacy, and trust: The laudable goals and ultimate failure of notice and choice to respect privacy online. First Monday 18 (12). Lead Article.
The goal of this paper is to outline the laudable goals and ultimate failure of notice and choice to respect privacy online and suggest an alternative framework to manage and research privacy. ...
Figure 2 illustrates the theoretical relationship between harms and benefits governing privacy in practice. Privacy scholarship suggests that individuals who develop privacy rules consider the magnitude of the harm, the probability of the harm being realized, and the expected benefits of sharing information.
Martin, K. 2012. Information technology and privacy: Conceptual muddles or privacy vacuums? Ethics and information technology 14 (4), 267-284.
Firms regularly require users, customers, and employees to shift existing relationships onto new information technology, yet little is known as about how technology impacts established privacy expectations and norms. This paper examines whether and how privacy expectations change based on the technological platform of an information exchange. ...
A general model of privacy expectations is developed by leveraging two areas of privacy scholarship focusing on (1) individual-specific base privacy concerns and (2) con- textually-defined privacy norms. Figure 1 depicts how base privacy concerns, contextually defined privacy norms, and privacy expectations fit within the larger picture of privacy research.
Figure 2 shows both Facebook scenarios—a Facebook Post and a Facebook Feed—as having a lower mean privacy expectation; respondents were more apt to rate information OK to Share on Facebook than other locations….While locating the exchange on Facebook—either as a Facebook Post or as a Facebook Feed—increases the probability that the information would be expected to be shared, locating the exchange on email does not follow this trend. The cumulative probability of email emulates the distribution for a verbally exchange in a private room.
A growing body of theory has focused on privacy as being contextually defined, where individuals have highly particularized judgments about the appropriateness of what, why, how, and to whom information flows within a specific context. Such a social contract understanding of privacy could produce more practical guidance for organizations and managers who have employees, users, and future customers all with possibly different conceptions of privacy across contexts. ...
Martin, K. 2011. TMI (Too Much Information)- The Role of Friction and Familiarity in Disclosing Information. Business and Professional Ethics Journal 30 (1/2), 1-32.
The goal of this study is to identify the norms of disclosing information: what do individuals take into consideration when disclosing information? The findings show that an individual’s relationship to the recipient (familiarity) and the degree to which the information is protected from being easily transferred to others (friction) positively influence the odds that disclosure is judged to be within privacy expectations. ...
For high friction scenarios, the disclosure of information was more likely to be judged within privacy expectations and considered OK to Tell compared to low friction scenarios, where the disclosure of information was deemed more Wrong to as illustrated in Figure 2.
Martin, K. 2010. Privacy Revisited- From Lady Godiva’s Peeping Tom to Facebook’s Beacon Program in D. Palmer (Ed.) Ethical Issues in E-Business: Models and Frameworks. IGI Global Publishers.
The underlying concept of privacy has not changed for centuries, but our approach to acknowledging privacy in our transactions, exchanges, and relationships must be revisited as our technological environment – what we can do with information – has evolved. The goal of this chapter is to focus on the debate over the definition of privacy as it is required for other debates and has direct implications to how we recognize, test, and justify privacy in scholarship and practice....
Employee monitoring has raised concerns from all areas of society– business organizations, employee interest groups, privacy advocates, civil libertarians, lawyers, professional ethicists, and every combination possible. Each advocate has its own rationale for or against employee monitoring whether it be economic, legal, or ethical....